SaaS pricing page examples: Best-in-class designs

It is a high-end collaborative and communicative tool leveraged by project teams and organizations to bring stakeholders together and let them share relevant information. Its pricing page is straightforward, with tiered plans (the free one is displayed first).

You don't have to scroll down to see each option, enabling instant capability comparison. If you are interested in a particular model, you can hit the button at the bottom and learn additional details. Among other fortes of this page's design are its accordion-style FAQ section, customer stories, and trust bar, which are called to create a reputation for the responsibility and reliability of the vendor.

Living up to its name, HubSpot offers a comprehensive CRM and marketing platform providing numerous integrations and resources to bring together sales, marketing, and customer service initiatives with a strong focus on the clientele. Containing versatile software products, Hubspot manifests them all on its pricing page.

Site visitors can learn about them by pressing different tabs and leveraging customizable comparison tables. The pricing models are divided into two groups (For individuals and small teams and For businesses and enterprises) for each product category (marketing, sales, service, content, operations, commerce), which allows potential customers to choose the one that matches their use case. Customers can easily calculate the exact sum they will have to pay for a specific solution by entering the number of users and add-on features.

Other perks the page displays include:

• A currency conversion tool

• Customer success stories with statistically proven business growth outcomes

• A vast FAQ section

The vendor offers a suite of creative products for various professional audiences, ranging from individuals and businesses to schools and universities, with a separate set for teachers and students. Naturally, the pricing page presents these multiple subscription options with a detailed description of the characteristics of each plan.

The unquestionable asset of this user-friendly design is its ability to connect various user segments with targeted pricing tiers. When you spot the SaaS product that suits you to a tee, you can discover its features, price (including special offers), and the availability of a free trial for it.

Trello is a best-in-class project management tool that helps teams manage tasks via lists, cards, and boards. It also excels at employee onboarding, arranging brainstorming sessions, and supporting meetings. Trello's pricing page has a very straightforward layout listing each plan's characteristics.

The table below the tiers also allows for a no-sweat comparison of features within each plan. The helpful FAQ section at the bottom of the page is reinforced with a customer support tab, allowing visitors to ask a question not mentioned in FAQs.

The primary mission of this online graphic design tool is to enable non-tech users to create pictures, presentations, logos, posters, videos, animations, and more. Its huge library of templates, multiple customization capabilities, and robust collaboration tools won Canva universal recognition of around 170 million users.

Its pricing page, standing among the best examples of SaaS pricing pages, features three plans (one of which is free) with a price calculation function that is related to the number of team participants.

You can also see the breakdown of the payment sum for one month. Thus, Canva communicates its value proposition in a visually appealing form.

This customer service platform offers a roster of tools such as helpdesk, live chat, support ticketing system, email marketing, reporting and analytics, employee engagement, and customer engagement software. Its intuitive pricing page contains granular details of each plan and two CTAs for each tier (as a rule, including a free trial option).

The "Most popular" tag enables users to move quicker down the conversion funnel. Besides, the page showcases new add-ons, presents a meticulous feature comparison table across all plans, and offers a comprehensive FAQ section. All these pricing page design elements testify to the vendor's strong customer service commitment.

This first-rate video conferencing platform experienced a sharp spike in its popularity during the global pandemic and stays relevant nowadays, enabling people to hold online meetings, webinars, or live chats. Since Zoom's potential use cases are pretty versatile, its pricing page offers options for personal use, business, education, medical care, and development, with several pricing plans for each.

Users can also choose between telephony, workplace, Zoom events/webinars, halls, and contact center opportunities and toggle between monthly and annual pricing options. The page also displays a feature comparison table, showcases advanced capabilities (for instance, large conferences, cloud storage, translated subtitles, compliance manager, whiteboard, and more), and includes an extensive FAQ list. The flexible billing cycles and transparent pricing options are the significant advantages of this page's design.

It is a fully integrated and omnichannel AI-first customer service platform that connects businesses with clients and provides scalable and personalized customer support. Intercom's pricing page is simple and user-friendly.

Each pricing plan has a free trial option or a demo version (or both). By scrolling down the page, you can learn about the features the plans contain and calculate the budget you will have to allocate for a customized solution tailored to meet your needs. At the bottom of the page, you will see a client list and an extensive FAQ section. Overall, Intercom's pricing page stands out for its unique selling points (like customer engagement tools or automated messaging) and transparent plan options.

This cloud storage platform allows individual users and enterprises to keep various files, photos, documents, etc., in one secure virtual place and access them from any mobile or desktop device. Moreover, it enables data synchronization, electronic document signing, and content sharing, thus facilitating collaboration between project team members.

Among the best SaaS pricing page examples, the company's pricing page has several tiers, an option to toggle between annual and monthly invoicing, and a detailed feature comparison table. 

Among the downsides are the absence of FAQs and testimonials. However, the ability of a fast plan feature overview and an easy-to-read comparison table make this page a paragon of straightforward and minimalistic design.

Notion is an AI-powered connected workspace enabling project teams to integrate daily workflows with objectives and key results (OKRs) and manage them efficiently. In this digital venue that provides a united database as a single source of truth for stakeholders, teams can capture their thoughts, perform planning, and even run the entire enterprise.

This SaaS pricing page design is clean and concise, and it displays tiered plans followed by a comprehensive comparison table.

To help you opt for the best plan, the vendor sports the "Popular" tag above one of them and offers a choice between yearly and monthly payment schedules. Besides, you can discover social proof of using Notion and find answers to your questions in the FAQs.

It is the most popular e-commerce platform in the world, leveraged to build about a third of e-stores in the USA and over 4.6 million globally. Shopify is owned both by ordinary entrepreneurs and such behemoths as Tesla, Unilever, Sony, Gymshark, and more. Another of Shopify's focuses is point-of-sale systems, where merchants use Shopify-fueled cash registers to process transactions quickly and easily.

Quick and Easy also describes the routine of learning the nitty-gritty of Shopify pricing. The company's effective SaaS pricing pages outline the plans it offers, with free trial options and an offer to use the full version for $1 during the first month. 

Moreover, you can learn about the key benefits of harnessing Shopify, compare the feature list of each plan, and enjoy the categorized FAQs. Such user-friendliness and emphasis on business growth attract potential customers in droves.

It is a second-to-none comprehensive marketing platform enabling entrepreneurs to build, launch, and monitor engaging campaigns via email. The tools it offers allow users to manage their mailing rosters, design compelling campaigns, automate sending letters, track performance, etc.

The first thing you see on Mailchimp's pricing page is three toggles allowing users to switch between email marketing, websites, and transactional email.

By scrolling down, you will learn the details of each plan within the three categories and receive the vendor's recommendations on the assets of the offered plans in the form of a table containing feature comparisons. The pricing system is highly customizable, and you can calculate the amount to be paid by entering the expected number of subscribers. Besides, each paid plan has a free trial, not to mention a 15% discount for charity and non-profit organizations. The quality of Mailchimp's products is vindicated by award icons at the bottom of the page.